9/1/2023 0 Comments Linkedin marketing campaign![]() ![]() ![]() *Hint Hint* That’s the section you want to stick around for. Lastly, we'll look at the actual returns (ROI and ROAS) of LinkedIn Advertising campaigns and how they've actually performed across different LinkedIn Ad types and other subtle nuances. Then focus on LinkedIn content and how it engages differently with these unique users.īy better understanding these stats you can better manage your social traffic to better prime your brand page for professional profiles and LinkedIn content views that can earn you actual revenue. We'll start by covering LinkedIn stats based on their users and different LinkedIn Advertising audience engagement rates. So, below, you'll find 53 LinkedIn Advertising statistics meant to show you the power of LinkedIn's professional audiences and connection-based platform. We aren't about blowing smoke – we want to back any platform we support with tangible, mathematically significant statistics. This is especially true for B2B sales and marketing initiatives. LinkedIn could be a better marketing choice than Facebook or Twitter because LinkedIn algorithms are tuned to drive engagement from qualified business professionals. Advertising on LinkedIn can help your business achieve a number of objectives when kicking off your LinkedIn advertising campaigns like: Through its B2B targeting options, you can make sure the right people see your ads. Yet, as the platform has continued to mature it has seen some different marketing tactics open for business owners looking to engage professionals on the social network. In the past, LinkedIn had limited advertising options for companies. ![]() Over time, LinkedIn has developed features to help people connect through video, voice, and in-person meetings. Microsoft began investing in the social network to bring the platform’s features to be more in line with mainstream social networks. ![]() LinkedIn is a natural partner with Microsoft’s strong corporate connections and Office Suite. This move was a surprise to some, but many analysts saw this as a natural step for Microsoft. In 2016, Microsoft announced that it had finalized a deal to buy LinkedIn. ![]()
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